Click Hole is the brain child of The Onion, especially once they decided to move away from traditional printing and into the Digital Age. Given the whole nature of social media today, with “click bait” articles that just have snappy headlines and little to no content, The Onion birthed Click Hole to make up for the huge amounts of crap being posted online. Naturally, they’re rocking it, and have thousands of followers on social media.
The whole design of Click Hole posts are to make unsuspecting users think, “Wow! I’m not going to read this but that title is sure catchy.” And then they share it, and it goes viral, all the while people don’t even know what they’re sharing. You’ve probably seen this happen with people who share things thinking, “I can’t believe this is real!” and then you have to tell them it’s satire. And then you have to define satire. It’s all very awkward.
What Click Hole Does Better
You may be thinking, “It sounds like exactly the same things as The Onion, so why bother?” Well, Click Hole is an entirely different animal, mostly because the environment on the Internet has changed so much that people literally can’t tell that Click Hole is satire. That’s how sad it’s gotten. Sites like BuzzFeed and Upworthy share a lot of click bait content that is mostly fluff, and Click Hole mimics that style so well that people think it’s real. Click Hole also doesn’t talk much about the news, like The Onion does, and Click Hole isn’t as well known so many people don’t associate it with satire.
The funniest part is that Click Hole is often taken as factual because they’re too good at what they do, and so have nearly gotten in hot water multiple times with articles like “How to be Happy” or “Heartwarming! This Cop Cares So Much For The People In His Town That He Doesn’t Kill Them!” You can imagine that people don’t respond well to topics like that when they don’t understand satire.
It’s also important to note that given the highly social media based nature of Click Hole, younger generations are more drawn to it than to The Onion or other satirical publications. The fact that it has such a huge Internet following is testament to this fact, mostly because it is easier for younger generations to see through satire in click bait. Older generations like knowing that their satire is satire, apparently.
Click Hole is also much more visually diverse than The Onion, making it easier to share across platforms like Instagram and Twitter. Facebook is much more the domain of The Onion, but many people still make Click Hole’s posts go viral (probably unintentionally). If you like short articles that make you laugh while feeding you false information, Click Hole is definitely the source to go to. You can also check out The Onion’s other brain children from the top right corner of Click Hole’s website.